11.14.2012

INTRODUCING: THE NIKE KD V

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From the mind of Leo Chang comes Kevin Durant's fifth signature shoe - The KD V. It is Kevin Durant's heart and soul manifested in a shoe; it's design is the most honest and pure yet.

The Nike KD line, in my opinion, has become the most genuine and conceptually rich among the footwear franchises today. The V just proves my point.

The depth of the concept is remarkable. Still present are the minute details that tell KD's history, a tapestry of symbols that represent his deep and unwavering love for his family and hometown. But completely unique to this model is the incorporation of the numeric symbol "V" and the pentagon. Symbolizing his fifth shoe, the "V" is also a representation of the "team" - five men on the court aiming for victory. On the other hand, the Pentagon is a literal symbolism of The Pentagon, the military landmark in his hometown Washington, D.C.

The KD V is a truly inspired piece of art. Yes, I said ART. It looks like art, and I'm sure it performs like one, too. This partnership of Leo Chang and KD will go down in Nike Basketball's 20 year history as one of the most exciting and inspiring footwear lineages to ever grace the hardwood.

I just had to do this - The KD V on my feet. Are you inspired yet? The detail on the tongue is crazy...
Thank you FIVE TIMES FIVE TIMES, Nike Philippines.

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Designed with premium materials and leading Nike performance technologies, the KD V represents the evolution of Kevin Durant and his style of play.   
Leo Chang, Nike Basketball Footwear Design Director, took Durant’s fifth signature shoe to new dimensions by combining inspirational cues drawn from Durant’s personal journey with symbolism from the number five – wrapped up in a premium performance package.
“Championship drive takes an entire team, and the new KD V represents the roadmap I follow,” said Kevin Durant, 3-time scoring champion. “Leo did a great job on the shoe by combining the best technology with my journey and what the number five means to me.”
With a refined design aesthetic matching Durant’s smooth and fluid style of play, the KD V integrates four leading technologies: 1) a Nike Zoom unit in the forefoot, 2) Nike Air unit in the heel 3) unibody Hyperfuse upper construction for superior fit 4) external heel counter to allow the foot to move while still providing support.
The shoe’s hidden story comes from five players united on the court, five sides of a pentagon – a Washington D.C. landmark, five corners of a star, and Durant’s fifth Nike signature shoe. This tribute to five is brought to life on the shoe’s outsole pattern, midsole texture, tongue quilting with V’s, and heel counter details.
The Maryland state flag inspires the color combination on the shoe’s Bright Crimson colorway – with the flag’s red, yellow and black remixed in bright and light tones – a fitting tribute to Durant’s home state.
The KD V launches globally on NIKEiD on November 6, and is available December 8 in the Black/blue colorway and December 15 in the Bright Crimson colorway.

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1 comment:

  1. is it true that the bright crimson cw will be a limited release?

    ReplyDelete

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