THE TITAN X iCANSERVE 'HOLD STEADY' TEE

When I was asked to design a shirt for iCanServe - a breast cancer awareness foundation, I was more than happy to oblige.

NIKE JAPAN INNOVATION HUNT

It's pretty obvious that Nike has been leading the pack in terms of innovative design and performance footwear engineering, but The Swoosh has been owning the marketing front as well. From early slogans  that are still memorable today, to the most recent #FINDGREATNESS run - their most inspiring campaign to date - Nike has been changing the game on and off the kitchen.

Take this for example: Nike Japan's INNOVATION HUNT celebrates the brand's Lunarlon and Flyknit success through, well, a scavenger hunt. Items are scattered in Tokyo's Harajuku district and it is up to the people find them. The items to be scavenged include a fixed gear bike, dumbbell, traffic cone, skateboard and a BE@RBRICK toy by Medicom.

Aside from INNOVATION, PERFORMANCE, MARKETING and BRANDING, I guess Nike can put FUN up there in their bullet points for success. If you are in the area or about to hit Tokyo, you might want to check it out here.