Got a package from Nike Philippines (@NikePH) yesterday, and it was their MMXII Team USA X Summer Look Book. A highly collectible bundle of literature and photos aimed to describe, dissect and capture the aspiration of a nation, and of a brand, for olympic glory.
This collection of notes and ideas behind Nike's most exciting summer to date is bound by an extremely sexy hardcover finished with touches of gold foil, with some of its pages lined with 3M to literally reflect the technology of the materials.
The inspiration and concept behind each article and footwear are well documented, described in a manner that only Nike's genius can deliver.
Shouts to the good folks at Ogilvy... And of course, to Nike Philippines. Thank you.
#SwooshLoveAllDayEveryday
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