NIKE HARAJUKU
Location: Harajuku, Tokyo
Year: 2009
The largest in the nation, NIKE's first flagship store in tokyo, designed by katayama measures 945.5 square meters. The experienced-based store with facilities such as the runner's studio - for selecting shoes that match individual's feet and running style - the NIKEID studio, and an interior layout which appears as if there are multiple sports shops coexisting within sports playground.The design expresses the joy of athletics, by incorporating components associated with sports and which are characteristically NIKE, which include a running track, chandelier made of shoes, hundreds of runner's bibs and a wall made from the out soles of sneakers.
The store is well integrated into its surrounding environment, featuring a dual entrance located on both sides of the establishment which naturally invites consumers or even runners passing by, to come inside.
ARCHITECTURAL MODEL///Scale: 1:30
ACTUAL SITE PICTURES///
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wonderwall is an interior design firm in Japan that was established by Masmichi Katayama. included in its portfolio are commercial, retail, restaurant and bar spaces, as well as office showrooms and building complexes which are distinct in their design while remaining attentive to function.
In Katayama's practice, scale models play an important role throughout his design process as a means of capturing a space before it is built.
via DesignBoom
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