Practically, that makes me family.
And when you've spent most of your life walking, running, hanging out, showing off, balling, training, competing... losing... getting back up... and winning in Nikes, it's inevitable that you'll be part of any challenge that they decide to take on.
Nike, just like any other ball team or athlete, has done things they're not particularly proud of... Deliberately or unconsciously, all in the pursuit of strength and victory in all its forms.
That became their challenge: To be that global brand that brought the best out of it's athletes, it's consumers, it's workforce, and ultimately it's environment.
That became their challenge... And by association, it became mine too.
Enter the Nike BetterWorld Program.
Peep the video to see what it's all about, narrated by Phil Knight:
To know more about the BetterWorld program, go to NIKEBETTERWORLD.COM.
Also, check out this "recycled" ad by Nike for the campaign. This came out a while back, but still dope!
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