#ONSMASH /// LANA DEL REY "NATIONAL ANTHEM"

Featuring A$AP ROCKY as The President. #TrillShit #DopeShit

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TITAN MID-YEAR SALE

You got your mid-year bonus already? Yes? Good! Here's a good way to spend it.

As their way of thanking their very loyal customers, TITAN is on a MID-YEAR SALE. Up to 30% off on their limited footwear, merchandise, and gear... With additional TPC and Student discounts on selected items.

Great time to double up on your pairs or cop beaters for pick-up games. You better hurry, though, because it all ends this Saturday, June 30.

Titan Fort. Titan RONAC. Titan Katipunan. Titan Taft.
#ForLoveOfTheGame

PUMA MID-YEAR SALE

Prepare your wallet for this. The PUMA MID-YEAR SALE has been rolling for a couple of weeks now and it's on its home stretch. From now until the 30th, you can cop your favorite Puma models for cheap, with some silhouettes going for 50% off retail. It would be wise to grab multiple pairs!

For participating PUMA stores and outlets, refer to the flier above.

NIKE+ BASKETBALL PRESENTS: JUS FLY DUNK AT LA LIVE

Last Friday in downtown Los Angeles at LA Live, NIKE+ Basketball made its public debut. In round one of the NIKE+ Basketball Dunk Contest, Jus Fly produced one for the all-time lists...

A Front-Flip into a Between-The-Legs Jam!
#SICK

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I can hardly wait for the new Hyperdunk to drop.

#MakeItCount

#GameOnWorld

UNSCHLD "SOUTH BEACH" TEE

The kings of Miami have finally delivered 1/8 of their promise to their loyal townsfolk: A championship. And to celebrate this, the fam at UNSCHLD made a special edition tee fit for a Vice City party!

The UNSCHLD South Beach tee. Neon. Flamingos. Palm trees. In black and in limited numbers.

The UNSCHLD South Beach tee will be available starting SUNDAY, June 24, in the UNSCHLD Flagship store and UNSCHLD Online Store via shop.unschld.com.

FAÇONNABLE SHIRT CORNER OPENING EVENT

My girlfriend Cess and I can not be more different from one another. From the food that we like to the music we enjoy, we are two totally different people.

We do have one thing in common, though - and that's clothes. We admire each others view of fashion, and I'm proud to say that, unlike most boyfriends, I actually enjoy shopping with my girl. I'm sure she can say the same for me.

Last Thursday, she invited me to an event hosted by her office. It was Façonnable's opening in Rustan's Makati. The fashionable citizens of the Metro were in attendance to enjoy the fine assortment of clothing and footwear from the French clothing brand. I'm glad she shot me an email - which plainly said "Date? :)" - and invited me to this party. I had a great time, plus it was good to have her next to me... There's nothing more fashionable than a sharp-dressed guy with a cute girl in his arms.

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NIKE CELEBRATES LEBRON JAMES' FIRST CHAMPIONSHIP

For all the "Since Day 1" LeBron folks out there... This one is for you.

Witnessed.
Finally.

BON IVER X KEEP "RAMOS"

Who would've thunk that Indie phenomenon Bon Iver have their own shoe! The band known by mainstream folks from Kanye's "Lost In The World" joint has collaborated with footwear brand KEEP to have their own rendition of the brand's RAMOS silhouette. From KEEP's website:

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THE GOOD LIFE /// THE WEEK IN REVIEW

TITAN X NIKE AIR YEEZY 2 RELEASE EVENT RECAP

Still recovering from my two-day drinking spree, I am at it again to rep The Locker Room... This time for Titan's Yeezy 2 release party! We thought we will never see these in actual... We thought we will never have the chance to score a pair... But the fam from Lightning Country did it again! For Love Of The Game.

Titan pulled out all the stops to set this private release party off for all the footwear afficionados, celebrities, ball players and personalities in the metro. Only six pairs were up for grabs. Personally, I'm just happy to see everyone and have a drink with them... If I win, then it's all gravy! I won't lie though... I wanted a pair, but I won't spend the night worrying about it when partying with friends and fam is helluva lot better than a pair of limiteds! Haha did I sound salty? It felt like The Hunger Games when they started drawing names... Only in reverse. It was all good though!

I'm proud of Titan and what it did for us sneaker enthusiasts. Technically, The Yeezy 2s are not ball shoes, so Titan had no business carrying it... But they did. They made sure the P.I. got its share of the Beautiful Dark Twisted Fantasy! So props to the brothers Jeff, Dennis, Uli, Rely, and Levon... Salute! Nothing but love for you, homies.

Next, shouts to Miss Mae for making it possible for us to party like this! Shouts to Team LMS for blessing the event with their presence. Shouts to Jojo for being the mobile bar, to the brother Marcus Prolifik for dropping by and providing good photos! Shouts to Martin, to Monsieur Rocha ('grats buddy!), to SuperMikki, to JC, #NT very own Toots and Doc! Shouts to Pox and Ron! Shouts to Moy and Mav for taking care of my shit. Special shout out to Sarie Cruz of sariecruz.com and Dru Ubaldo of Pointbee Multimedia for the dope interview. I had a blast!

I don't care if it's a pair of 1-offs or a bunch of GR joints, let's just do this again!

Fiddy told me, "Go 'head switch the style up... And if they hate then let 'em hate, and watch the money pile up..."

This is the good life.

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SOLE ACADEMY X NIKE CORTEZ 40/40 EVENT RECAP

One of the most iconic footwear silhouettes in history, the Nike Cortez celebrated its 40th anniversary last Wednesday at Sole Academy. The traffic and the impending rain did not stop sneaker connoisseurs and design junkies (such as myself) to witness this very special event.

You might ask, what is 40/40? No... It's not Jay-Z's club.

To celebrate the 40th year of the Cortez, Nike collaborated with 40 artists across Southeast Asia and were given the freehand to express their own renditions on the classic icon. Eight artists from the Philippines were chosen to bring their designs to life -- Eunice Alera, Laureen Uy, JP Cuison, AJ Dimarucot, Nelz Yumul, Anton Lopez, Ron Poe in collaboration with Myke Sambajon and Miggy Chavez. These eight individuals represent eight different artistic backgrounds such as music, fashion and graphic design that signify the diversity and versatility of the Cortez.

On my drive home, my mind was going overdrive on how I would do mine if ever I was part of the team. I'm sure the eight had fun! I can only imagine how cool it was for them to re-envision a classic, and for their pieces to be part of history.

I would like to take this time to thank Nike and Ogilvy for inviting Locker Room Legends to this event - Miss Mae, Miles, Jandric, Hannah, Lhen, and Pam. Big shouts also to Sole Academy for being such a dope host - Jojo, Mike, Carlo, and the Reyes brothers, Mark and Martin.

If you would like to see the eight featured pairs, drop by Sole Academy now. The pairs will be on exhibit until the 1st of July.

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#PEREA PRIDE

#ShamelessSelfPromo. I'm one of three dudes who made UNSCHLD's new homepage (other two are Gabby Cantero and CSJ). I'm not one to brag about my work, but I think we did good on this.

To the folks behind UNSCHLD, thanks for giving me the chance to go in on this, fam! Word to #PEREA.

Make sure you drop by their new site. It will be up and running by 6:00PM tonight. www.unschld.com

UNSCHLD INDEPENDENTS PLAY EVENT RECAP

I can't remember the last time a workweek felt like a weekend. UNSCHLD kickstarted the dopeness last Tuesday, June 12, when they threw a party to celebrate our independence, as well as their upgraded website, and their new online store. I'm proud to be part of the team who constructed the new site... Anything for the fam from #PEREA.

Anyway, it was good fun as usual! Saw a couple of friends that I haven't seen in a while (what's good Virgil?) Good music, good company, drinks, a couple of good deals... The Deck parties are not to be missed! It was great to see everyone again... You guys know who you are, you're just too many to mention! Shouts again to the UNSCHLD fam for a successful event! Can't wait for August... #BOOKIT

PS. Thanks for the Benny Gold X STPL Glider tee! #ArchitectSwag

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THE HIGHEST DEGREE OF THE ORDER

PATRIOT.

INDEPENDENTS PLAY: UNSCHLD ONLINE STORE LAUNCH

Let's party with the fam from #PEREA as they launch their online store, as well as drop the 2nd batch of their summer line.



Music by the homies SuperMikki, LDP, Conscious & Goodness (formerly Mike's Apartment), D-Tech and Switchtrik. There's food. There's drinks. Just bring yourself and a friend, and let's toast to our independence!

June 12, Tuesday. RONAC Art Center. 3:00 - 9:00 PM.

NIKE CORTEZ 40/40 ANNIVERSARY

Forty years ago, Blue Ribbon Sports started a revolution. And this Wednesday, June 13, we will come together to celebrate that moment.

The Cortez - the very first shoe worthy of a swoosh is turning 40 this year. And to help commemorate the famous silhouette that Bill Bowerman designed and Phil Knight developed, Nike commissioned AJ Dimarucot, JP Cuison, Miggy Chavez, Nelz Yumul, Anton Lopez, Ron Poe & Myke Sambajon, Laureen Uy and Eunice Alera to render their respective versions of this 40 year old beauty.



Join us celebrate this iconic shoe on Wednesday, June 13, 8:30 PM at Sole Academy Katipunan.

See you there!

KANYE WEST

FRANK LLOYD WRIGHT

JUNE 8

SIXTEEN YEARS IN THE MAKING

Okay. I just need to get this off my chest real quick.

I was doing work for a couple of industry friends when my internet went down. I was on playoff silence up until lunchtime. I immediately went online to check what I missed, then I saw this tweet:

Has the world corrected itself? Has justice finally been served, and past transgressions rectified?

The Oklahoma City Thunder is en route to basketball's biggest and grandest stage, fully capable of taking it all. Am I excited? Not really. As far as I'm concerned, basketball season ended when The Lakers went home. #Salty

But you know, there is something innately romantic about this storyline.

Without thinking or analyzing too much, there is no situation wherein the Thunder couldn't take it all. They got Westbrook's speed and athleticism (you can make the arguement that he's too much of a ballhog. I will not fight you on that), they got inside presence thanks to Ibaka, they got instant firepower courtesy of Harden, Collison is solid, Thabo can defend, Perk can at least be a distraction inside. They have Fish's experience... And they have KD - the MVP (Durant got robbed. There is no way he wasn't the best player this season. Sue me.) They have a good coach. They can score anywhere. They can run. They are fast. They are young... And they are deep. Deeper than Miami, and certainly deeper than Boston.

The Oklahoma City Thunder are not just capable of becoming champions; Above all things, they deserve to be one.

Fish deserves it. Durant sure as hell deserves it.

That's because less than a year ago, these gentlemen worked hard to keep the game alive. Fish negotiated tirelessly to salvage whatever's left of the 2012 season, while KD "NEVER STOPPED" doing work to keep basketball relevant. His adventures are well documentated on YouTube.

I really do believe that these people deserve to win the 'chip. Because, as corny as it sounds, without them we wouldn't even be having this discussion. We wouldn't be able to see regular season games, let alone the playoffs. There would be no heckling and laughing; no hearts broken, nor wagers won.

They deserve the league's highest recognition because it was Fisher and Durant that kept the league - and the game we love the most, exciting during one of basketball's darkest moments.

I'm not saying we should all cheer for The Thunder because of them. That's bandwagoning! Plus that would just be plain stupid. But you have to respect the team: where they came from and where they are now, their hunger, and their resiliency.

Just like from seasons of old, we find the basketball dieties smiling on one team... And this year, they seem to believe OKC got it.

I couldn't agree more.

Truth be told, I'm still not over The Laker's exit in the hands of Durant and his farm boys. It may be hard to swallow but in situations like this, I always root for the team that eliminated LAL; at least I can say we lost to the champs.

I call OKC to win it. Not just because they can. But because they should. They've earned it.

MEDISINA X STNDRDS COLLAB COLLECTION

The crew from STNDRDS just won't stop. Loving the hunger on these dudes. Anyway, they got together with the equally driven people of MEDISINA... And they came up with these. #DopeShit.





I know you want one. These will be available online on STNDRDS' page soon. But if you want to call dibs on these, drop by CAFE SAGUIJO on Saturday, June 9. Tell them I sent you.

LEGENDARY LIFE /// WELEGENDARY NIKE SB JUNE DROPS

A couple of Janoskis and a Koston... June just got bigger! Dropping TODAY. wL RONAC. 2PM.

This one's good...

This one's nice, too!

But this one takes the cake for me. Koston 1s - Favorite SB shoe of all-time.

Again, happening TODAY at wL RONAC. 2PM. Skip lunch! Let's go!

For availability and sizing, drop by WELEGENDARY.COM.

GEMINI.

La la la la... Wait 'till I get my money right.

PUMA X UNDFTD WEEKEND DROPS

A couple new joints from the mighty Puma X UNDFTD collab will drop starting this afternoon at Sole Academy. Available today are The Clyde Luxe with 3M Paneling. My pick would be the maroon pair, can't go wrong with the classic maroon and grey... But hey, better if you can cop 'em all. The good people of Puma will throw a barbecue so roll thru, cop a pair, and grab a cold one. Peep game. 

The PUMA X UNDFTD Clyde Luxe retails for Php 5110.00.

Also this Saturday, the snakeskin returns! This time on Ralph Sampson's classic on-court weapon. The RS Mid Snakeskin will drop in two colors - Red and Green, and will be available at FIAMMA starting 10:00PM. Every pair comes with a free party. No really, it does! A bottle of Absolut Vodka comes free with every RS Mid purchase. 'Till stocks last, of course. Check it.

The PUMA X UNDFTD RS Mid Snakeskin retails for Php 4630.00.

Plus, it's PUMA SOCIAL SATURDAYS. Pizza, Foosball, Ping Pong, and shots! See you there!