SOLE ACADEMY X NIKE CORTEZ 40/40 EVENT RECAP

6.13.2012

SOLE ACADEMY X NIKE CORTEZ 40/40 EVENT RECAP

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One of the most iconic footwear silhouettes in history, the Nike Cortez celebrated its 40th anniversary last Wednesday at Sole Academy. The traffic and the impending rain did not stop sneaker connoisseurs and design junkies (such as myself) to witness this very special event.

You might ask, what is 40/40? No... It's not Jay-Z's club.

To celebrate the 40th year of the Cortez, Nike collaborated with 40 artists across Southeast Asia and were given the freehand to express their own renditions on the classic icon. Eight artists from the Philippines were chosen to bring their designs to life -- Eunice Alera, Laureen Uy, JP Cuison, AJ Dimarucot, Nelz Yumul, Anton Lopez, Ron Poe in collaboration with Myke Sambajon and Miggy Chavez. These eight individuals represent eight different artistic backgrounds such as music, fashion and graphic design that signify the diversity and versatility of the Cortez.

On my drive home, my mind was going overdrive on how I would do mine if ever I was part of the team. I'm sure the eight had fun! I can only imagine how cool it was for them to re-envision a classic, and for their pieces to be part of history.

I would like to take this time to thank Nike and Ogilvy for inviting Locker Room Legends to this event - Miss Mae, Miles, Jandric, Hannah, Lhen, and Pam. Big shouts also to Sole Academy for being such a dope host - Jojo, Mike, Carlo, and the Reyes brothers, Mark and Martin.

If you would like to see the eight featured pairs, drop by Sole Academy now. The pairs will be on exhibit until the 1st of July.

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Hannah, Lhen, and Miles