1.18.2013

ADIDAS BONIFACIO HIGH STREET OPENING EVENT RECAP

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Last week, I got an invite from Adidas to attend the unveiling of their brand new Bonifacio High Street store. I've seen them construct the corner boutique and I've grown curious to what this new three-stripes joint has to offer. There's this new found love that I've been experiencing for the Tri-Foil as of late, and I've been on the hunt for good finds since.

I just had to go. There was a need for me to be in this event, let alone see what's inside the store. Having the event a block away from work made it so much sweeter.

January 10, Thursday - A crowd of industry people were on hand to experience the new place. The event was hosted by our good friend Rjay Ty of UNSCHLD and LDP fame. Saw a bunch of familiar faces, and got to meet some new folks as well. The energy was good that night, complemented by music dished out by the ever famous Nix Damn P and Beat Box Manila. The fashion show was the highlight of the event. Got a chance to hang with the female models inside the store... They were cool enough to pose for us.

The merch inside did not disappoint. Performance joints filled half of the place - more than enough pairs and gear to satisfy your athletic needs. On the other side, their Originals section was stacked with new releases; the Year Of The Snake Superstars are a must cop, trust me!

It was a great event with a good vibe. Big thanks to Adidas Philippines for having me, congratulations on the successful "unlacing"! Congrats to our fam at RSA-Titan for doing such a great job on everything. Shouts to the very nice folks at Green Bulb PR, special shouts to Anna for taking care of us, great to finally meet you!

The brand new Adidas Bonifacio High Street is located at the corner of 30th and 7th, The Fort, BGC.

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The Master Of Ceremonies.
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Solemovement with RSA-Titan.
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All-Star.
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Originals.
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Yep... You need these.
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Nice touch, RSA-Titan!
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Rjay and Aryan.
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Nix.
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B-Roc and Abra.
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Smoke screen.
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Hello.
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Adidas...
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Again: The brand new Adidas Bonifacio High Street is located at the corner of 30th and 7th, The Fort, BGC.

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