2.16.2013

ADIDAS UNVEILS THE 2013 NBA ALL-STAR GAME UNIFORMS

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I've been on a basketball uniform craze as of late. I've been obsessing on materials, construction and quality (you'll find out why soon enough). I've been studying the intangible factors as well - like how the team's attitude would reflect on the uniform, or how their style of play would be enhanced by the tailoring and material of the jersey.

I wouldn't say I'm an expert at it already, but I know a good make when I see one.

Let me just say this: Adidas came up a solid uniform for this year's All-Star game. Check it out below.

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Adidas, the official on-court apparel provider for the National Basketball Association (NBA), recently unveiled the uniforms and apparel for the 62nd NBA All-Star Game on February 17, 2013 at the Toyota Center in Houston, TX .


Designed by adidas, the uniforms take inspiration from Houston’s rich aeronautical history and the speed of the jet planes that dot its skies.  The uniforms’ eye-catching impact camo pattern evokes the world’s fastest fleet of aircraft with the classic silhouette of a basketball net.

“The NBA All-Star Game is an exciting time to unite adidas’ line of performance and style products to celebrate the court-to-street style that runs through basketball culture around the world,” said Lawrence Norman, adidas Vice President, Global Basketball.  “2013 marks adidas’ sixth season designing NBA All-Star uniforms and every year we look forward to introducing performance innovations that help the best basketball players in the world lift off and take their games to the next level in front of a global audience.”

The adidas 2013 NBA All-Star uniforms feature specially-engineered mesh to provide maximum mobility and breathability.  The West (red) and East (royal blue) uniforms also feature the adidas iconic three-stripe design flanking the side of both the jersey and shorts.  The uniform lettering and numbers are inspired by the stenciled style on jet planes.     

Players will take to the court in black-and-white aviator-style NBA All-Star warm-ups featuring metal zippers made with a similar anodized finish used on airplanes.  Each player’s jacket will be customized to represent individual career accomplishments such as NBA All-Star Game appearances and All-Star MVP awards, NBA titles, in addition to regular season awards and Scoring Championships

Replica 2013 NBA All-Star jerseys will be available at NBAStore.com with a full range of NBA All-Star apparel from adidas including men’s and women’s T-shirts, track jackets and headwear.

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